The concept of CSV was emerged in academia in 2006 for the first time, and has begun to be strongly prevailed in 2011. CSV is pursuing the development of the community associated with the corporate earnings process. It is harmonious and upgraded concept for the public interest and business activities at the same time. This made a step upward from CSR (Corporate Social Responsibility) which is simply returning company's profits back to the community. The crucial difference between CSR and CSV is on the business association.

CSR engages in civic and charitable activities, starting with the environmental and social awareness to be responsible for those losses. It considered company's expenses as literally ' responsibility' for the implementation of the activities. A limited budget made company's CSR activities limited inevitably. On the other hand, the increasing expectations of society made often the corporate pay additionally or take the burden of business.

While CSV is combining the social and environmental values within the management strategy for the firm's profit-maximizing. In other words, in the CSR perspective, the activities for social contribution and business management are dual. But CSV goes harmonious between business activities and social contribution, not on the exclusive or one side ways but on the same management mechanism. CSV enhances competitive advantages on the perspective of increasing company’s social and economic utilities, differently from CSR recognizing them as only the company’s expense. Thus CSV asks to mobilize overall capabilities of the organization and the entire enterprise budgets because the company has to recreate its own proper strategy.
Moving to Shared Value
  • Values: “doing good,” good citizenship, philanthropy, and sustainability
  • Discretionary
  • Separate from profit maximization
  • Agenda externally determined
  • Impact is limited by the corporate footprint and CSR budget
  • Value: economic and societal benefits relative to cost
  • Integral to competing
  • Essential to profit maximization
  • Agenda is business specific
  • Mobilizes the entire company budget

Source: Professor Michael E. Porter, "The Role of Business in Society: Creating Shared Value"(Dong-A Business forum, 2011)

The Mackiss Company Inc. has acted creative CSV management on accordance with company’s own proper philosophy since several years.
As a result, a lot of attention from the media and the society are spotlighted recent years.

Previous Resource Mt.Gyejok(forest, road, scenery)

Contents Red clay road(on Barefoot), Concert Barefoot Festa

Fusion, Creation

Red clay road of Mountain Gyejok

  • Society
  • Environment
  • Culture
  • Economy
Sustainable CSV Creating Shared Value
We will continue our CSV management based on Reverse, Creation, and Fun esprit enriching relationships of people.
On the platform of trust based on Mt.Gyejok, we are constantly producing new contents to make people happy and share the value all together.